Selling Your Home

Selling Your Home For The Best Price


Four factors are at play in every successful home sale:

Location – You cannot change where your property is situated. If it’s on a cliff or near a highway, you’ll probably need to price more aggressively to compete against similar homes in better locations. Your Realtor should be honest with you about how your location/setting stacks up in the marketplace.

Condition – You control your home’s appearance. If your home is clean and well maintained, it has a competitive edge over other homes on the market. Your Realtor should offer recommendations to enhance your home’s appeal.

Price – You control price. If you’re in a superior location and your home is in superior condition, you can ask a higher price. If not, you must price accordingly. If a home buyer’s mantra is “location, location, location”, a home seller’s mantra is “price, price, price”.

Marketing – Your Realtor must shout, not whisper, to the market that your home is for sale. You want a Realtor who demonstrates extensive, effective efforts to reach out to buyers for your home. Contact Ben Wolfe to learn more about our proven marketing plan.


Would you like to know what our Larkspur and Castle Rock clients are saying about us? Please visit the Client Testimonials area of our website.